To send a newsletter, the following steps must be completed:
- Compose the message text.
- Select recipients.
- Set up sending parameters.
- Run test sending.
- Send the message to recipients.
1. Composing message text
When creating a new campaign, it is convenient to pick one of the existing templates. If none of them suits your needs, type a completely new message using the "Blank" option.
Visual (WYSIWYG) text editor allows you to quickly prepare a new message with desired formatting. There is also the option of editing its source code using HTML tags and CSS styles.
When you have written the text, save it to proceed to the next step.
2. Selecting recipients
To add recipients to your campaign, you can select email addresses of contacts stored in your Contacts application or also manually specify additional addresses in a text field. There are several options to select recipients by different criteria:
Language. If different recipients in your Contacts database have different languages specified in their profiles then you can send your message only to those who speak a certain language.
Categories. Categories are groups of contacts which you can arbitrarily set up in the Contacts application. Each category can contain an unlimited number of contacts and each contact can be added to any number of categories.
In addition to custom categories, in Contacts there special categories automatically created by other Webasyst applications; e.g., "Shop" or "Blog". Those categories contain contacts created by means of the corresponding applications: online store customers, authors of comments in the blog, etc.
If you select several categories containing the same contact then your message will be sent to such a contact only once.
Subscribers. This options allows you to select email addresses of the contacts added to the Contacts by means of the subscription form published on your website.
Additional addresses. Use this field to manually specify any email addresses. If these addresses are not yet stored in the Contacts application they will be saved there upon completion of your campaign.
If you contacts are stored in an external database; e.g., in the previous version of the shopping cart application, WebAsyst Shop-Script, such contacts can be selected as recipients by means of plugins (e.g., "Import from WebAsyst Shop-Script").
Save the recipient list to proceed to sending.
3. Setting up sending parameters
Before sending a message you need to set up several parameters:
Sender. This the address which will be added to the "From" field of your message. You may set up different senders to send messages of different type.
Return-path. It is recommended to set up connection to a separate mail box for collecting diagnostic messages from mail servers; the Mailer app will automatically retrieve all incoming messages from this mailbox to generate statistical data for email campaign efficiency analysis.
Sending speed. If there are many users of popular mail services (e.g., Gmail, Yahoo! Mail, Outlook.com, etc.) among your recipients then it very likely that if your message is sent to a large number of recipients within a short period of time your server can be blacklisted by such mail servers. To prevent your campaign from appearing as SPAM, limit the sending speed.
Enable Google Analytics for this campaign. When this option is enabled, so-called UTM tags are added to all URLs contained in the message, which allow a Google Analytics snippet embedded in website pages to register visitor traffic.
4. Test sending
Sending a test message is very important to verify that your newsletter is correctly displayed in different email clients. You can send test messages to yourself or also to several additional email addresses. Once you have ensured that the text is correctly displayed, send the the message to the selected recipients.
5. Sending message
The sending begins immediately after you click on the sending button. Statistical information is updated in real time without reloading the page.
To pause the campaign, click on the "Pause" button on the campaign-viewing page.